Start the year with a bang by making sure you’re expanding your online presence the right way. Here are some simple but effective ways to grow your business online.
Before anything else, create a list of goals that you’d want to accomplish online for your business. This list should be in line with your product’s unique selling proposition (USP), so you consistently and clearly get your message across.
Additionally, these goals will help you determine which resources you’d need to tap into to accomplish them. For example, a seasonal goal (summer sales, holiday promos, etc.) may require you to boost your social media presence. Or, let’s say you are planning to release a line of new products this year. Preparing materials for online advertising can help you reach more potential customers on the internet.
In order to create a form of structure, you should include both short and long-term targets in your list. This is because finishing these smaller goals will eventually lead towards accomplishing the long-term ones. Having this structure provides clarity on the path that you’re planning to steer your business towards.
Know Your Audience
Knowing the USP of your product or service helps connect to the right market you should be targeting. The type of message and how you’ll be conveying it on each social media platform you own, for instance, will be determined by your ideal customers.
This is why investing in learning more about your target audience’s demographics matters. It can be a waste of effort and money if you focus on the wrong group to market to. Besides bringing in sales, the right audience can also help you further improve your products or services by providing feedback.
Positive Engagement Matters
Online marketing is more than just selling to your customers. You also need to be engaging with your audience on all your social media platforms, as doing so will help boost your online presence even more. According to a Forbes study, 71% of consumers who have experienced a positive engagement with a brand on social media are more than likely to recommend the brand to their peers.
In effect, it’s more than simply posting news about your business or a link to a blog post. Try to interact with them in the comments section by liking what they’re saying, or replying with a witty retort. The more you engage with your customers, the likelihood of a sale and referral to others is higher than if you don’t. Be a brand your customers can trust and converse with online!
Online marketing for your business also means constantly tinkering with your brand’s online platforms, making sure that you’re being seen by your targets. For instance, if you have a blog, make sure that you are consistently posting new entries and articles. Use the right tags, keywords and metadata, and incorporating relevant images will help you rank higher on search engines, making your site more visible to potential customers.
Properly marketing your business online can be a rewarding experience for both you and your customers. Here’s to making your online plans happen this year!